Strategy Is Not A Plan

Mach

An Italian historian, diplomat, philosopher and author, Niccolo Machiavelli was influential  during the Renaissance. He is considered the founder of modern political science and well known for The Prince, a book about unscrupulous politicians. Machiavellianism is most often associated with strategies founded on deceit and psychological manipulation. While these strategies offer many politicos inspiration, other leaders offer more positive, ethical examples.

Strategy Generates Power

Regretfully, because of overuse and ubiquitous application, the word “strategy” has lost meaning. Lawrence Freedman’s new book, Strategy: A History, suggests strategy employs whatever resources are available to achieve the best outcome in situations that are both dynamic and contested. He suggests strategy generates power. Perhaps we too often mistake strategy as a simple way to get to a clear and final result.

Instead, Freedman counsels that strategy is simply a thoughtful means to get from one stage to another. Each new stage has its own challenges, risks, assets and potential. Strategy needs to be devised, and revised as circumstances evolve. Strategy is not synonymous with a plan. Plans support forward movement and actions, but they may or may not be strategic. Even so, high-quality implementation of a strategic plan – one built on choice points that considered alternatives – can be a significant challenge.

Strategy Development

Certainly both strategic processes and strategic thinking are essential in managing and leading. Don Knauss, CEO, Clorox Company says he learned strategy development from the Marine Corps. The acronym SMEAC provides a framework: situation, mission, execution, administration and communication. These five factors  require attention and deliberation.

As a leader, trust-building is an intentional strategy in the culture he promotes. Knauss said in a recent interview that “the less you use the power you’ve been given, the more authority people will give you…It starts with integrity…You get things done much more quickly when people trust you.”

Evidence, Facts & Results

Personal lives, government, organizations and programs all need strategy. Whether you are losing weight, staying married, providing healthcare, managing a “conflict” in a foreign country or improving education – your chances at success increase if there’s a strategy. Better still if it’s evidence- and fact-based.

Winston Churchill’s insight is relevant, too. He said, “However beautiful the strategy, you should occasionally look at the results.”

Lisa Wyatt, Ed.D. is chief strategy officer and partner in Phillips Wyatt Knowlton, Inc. PWK is a performance management resource for systems and social change with clients worldwide. Lisa has cross-sector and international experience. She is an author and W.K. Kellogg Leadership Fellow. See: www.pwkinc.com

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